Gym — Membership Email Template
A responsive gym email template for membership promotions, class offers and renewals, built to be edited and reused rather than rebuilt each time.
About this project
A reusable email template for a gym promoting fitness programmes, membership offers and renewals to both prospective and existing members.
Fitness email has a specific problem: it is opened on a phone, in a gap between other things, and it competes with every other promotional message in the inbox. The layout is built mobile-first with a single obvious action per email, because a template offering four choices reliably gets none of them taken.
It is delivered fully editable so the team can run campaigns without a designer, with the structure holding whatever copy and offer they put into it — which is what determines whether a template is used or quietly abandoned after the second send.
What people ask about projects like this
What makes a gym email get opened and acted on?
A subject line that names a specific offer or date rather than being clever, and one action in the body. Members skim on a phone between other tasks; an email presenting several equally weighted options generally produces no action at all.
Should email templates be responsive?
Yes, and mobile should be the primary design rather than the adaptation. The majority of gym email is opened on a phone, so a template designed on desktop and shrunk usually reads as cramped exactly where it matters.
Can we edit the template ourselves afterwards?
That is the point of it. Templates that need a designer for every send stop being used within a month. It is handed over editable, with the structure holding up whatever copy and imagery you drop in.
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