What Does Website Maintenance Actually Include?
What you're paying for month to month, what a good plan covers, and the three things that go wrong on unmaintained sites — with the real repair costs.
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Ideas worth building on
Practical thinking on design, funnels, automation and SEO — written by the people who build them daily.
Latest articles
Straight answers on websites, funnels and search
One question per article, answered in the first two sentences. Where the honest answer is that you do not need the thing, we say that instead.
Does Website Speed Affect SEO Rankings? An Honest Answer
Yes, but far less directly than most agencies claim. Here's what site speed actually does for rankings, what matters more, and how to fix the things that count.
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Google Business Profile Optimisation: The Complete Checklist
The free hour that outperforms most paid local SEO. Every field that matters, the two that decide your ranking, and what gets profiles suspended.
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How to Get Your Business Mentioned by ChatGPT and AI Search
AI assistants recommend businesses now, and the rules aren't the same as Google's. What actually gets you cited — and what does nothing at all.
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7 Signs Your Website Needs a Redesign (Not Just a Refresh)
How to tell whether your website needs a coat of paint or a proper rebuild — and how to decide without wasting budget.
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Cheap Website Design: What You Actually Get for £500
Not a scam, but not what most people think they're buying. A plain breakdown of what a budget website includes, excludes, and costs you later.
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5 GoHighLevel Funnel Mistakes That Quietly Lose Leads
The most common GHL funnel mistakes we find in audits — and the simple fixes that stop leads slipping through.
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SEO for New Websites: What Actually Matters in the First 90 Days
Forget the 200-factor checklists. Here's what genuinely moves the needle for a brand-new website's search visibility.
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Does My Business Actually Need a Blog? An Honest Answer
For a lot of businesses, no — and a neglected blog is worse than none. Here's how to tell which category you're in before you commit.
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How Long Does It Take to Build a Website? Realistic Timelines
Four to twelve weeks for most small business sites — and the delay is almost never the developer. Here's what actually eats the calendar.
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Why Your Website Gets Traffic But No Leads
Traffic without enquiries almost always means one of five things. Here's how to work out which, in about an hour, without buying any software.
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Local SEO Checklist: 14 Things to Do Before You Pay Anyone
The free, unglamorous work that produces most of the result in local search — in order, with the one that matters most first.
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How Many Pages Should a Small Business Website Have?
Most small businesses need between 8 and 15 pages. Here's the exact list, why one page per service matters for search, and when more pages start to hurt.
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Elementor vs a Custom WordPress Theme: Which Should You Choose?
Elementor wins on editability, custom themes win on speed and longevity. Here's how to tell which trade-off is right for your business.
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GoHighLevel vs HubSpot for Small Business: An Honest Comparison
One is built for agencies and local service businesses, the other for structured sales teams. Picking on price is how people end up switching twice.
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How to Write a Website Brief (With a Template You Can Copy)
The nine things a designer actually needs from you, why vague briefs cost you money, and a template you can fill in over a lunch break.
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Why Is My Website Not Showing Up on Google?
Twelve reasons, in the order you should check them — starting with the one that catches roughly half of all new sites and takes two minutes to fix.
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WooCommerce vs Shopify: Which Is Cheaper for a Small Store?
The real cost comparison over three years, including the fees nobody puts in the pricing table — and the point at which the answer flips.
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How Much Does a WordPress Website Cost in 2026?
Real numbers, what drives them up, and the three quotes you should walk away from. Written by someone who sends these quotes, so read it sceptically.
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