The team behind the systems behind the sites

They didn't just build what we asked for — they built what we were trying to describe. I'd sent over three competitor sites and a very vague brief, and the first Figma round already had the thing I couldn't put into words. Booking form goes straight into our system now, which was the bit our last developer never got working.

Our old WordPress site genuinely embarrassed us — partners avoided sending clients to it. The new one loads instantly and finally looks like the firm we are. Two things I'd flag for anyone reading: they push back on you, and the content stage takes longer than you think because they make you write properly. Both turned out to be the point.

The Shopify rebuild felt like getting a different business back. Customers mention the site unprompted in reviews now, which never happened before. Checkout drop-off is down and I stopped dreading the analytics tab.

I'll be honest, I only came to them because two agencies had quoted me numbers I couldn't justify for a five-person clinic. What I got was a fixed quote, itemised, and it didn't move. The site went live nine days later than planned — my fault, I sat on the copy for a fortnight — and they were fine about it. No change fee, no passive-aggressive emails.

We had leads sitting in a Gmail inbox and a spreadsheet nobody updated. They put the whole thing into GoHighLevel, wired up the follow-up sequence and showed my office manager how to run it in one call. She hasn't needed me since. That's the honest measure of whether a setup worked.

Straight-talking, which I wasn't expecting. I asked whether they could get us ranking for a term I'd been sold on by a previous agency and they told me plainly it wasn't worth chasing, then explained what to go after instead. Took about eight months before the enquiries really shifted. They said it would.

Timezones were my worry — we're in Dubai and they aren't. Turned out to be a non-issue. Calls were always in our afternoon, and updates were in the shared board so I could read them whenever. I've worked with a local agency that was harder to get hold of.

Small thing that mattered a lot: they built the site so I can actually edit it. Previous one, I had to email someone to change a price. Now I change it myself in about thirty seconds and nothing breaks. Whoever set that up was thinking about the year after launch, not just launch day.

Landing page for a single campaign, nothing fancy. Went live in under two weeks and doubled what our old page converted at. I've since had three more built. It's the least dramatic working relationship I have and I mean that as a compliment.

WooCommerce with subscriptions, which apparently is where a lot of builds go wrong. Ours didn't. The one bug we hit after launch — a VAT rounding thing on renewals — was fixed the same day I reported it, and they explained what had caused it rather than just saying 'fixed'.

I run a trades business, I'm not a website person, and I've been burned before. What sold me was that they asked what a job is worth to me before they talked about design at all. The site is built around getting the phone to ring, and it does. Enquiries roughly doubled over the first half of the year.

Not everything was perfect — we went a round longer on the homepage than either of us wanted, and there was a week where I felt out of the loop. I said so, they changed how they were reporting, and it didn't happen again. That's more useful to me than a flawless project would have been, honestly.