Heaven Sent Sleep — Infant Sleep Funnel
A digital funnel for an infant sleep training brand, designed to feel calm and trustworthy to exhausted parents rather than salesy.
About this project
Heaven Sent Sleep helps parents through infant sleep training. The audience is reading at two in the morning, exhausted and sceptical, having already tried several things that did not work — which shapes every decision on the page.
The design leans on soft, calm colour and imagery associated with rest, deliberately avoiding the high-contrast urgency most funnels use. Warmth and reassurance convert better here than scarcity does, and a page that feels frantic works against the thing it is selling.
Content is sequenced so a parent can find the specific problem they have — night waking, short naps, early rising — before being asked to commit to anything, and the funnel captures where each visitor entered so follow-up can match what they came for.
What people ask about projects like this
Because the emotional state of the reader is different. A business buyer responds to urgency and proof of return; an exhausted parent responds to reassurance and being understood. Using aggressive funnel conventions in a parenting niche reads as predatory and it measurably costs conversions.
Yes, and in this niche it matters more than usual. Capturing whether someone came for night waking, short naps or early rising lets the follow-up sequence speak to that one problem instead of sending everyone the same generic email. Relevance is the whole difference in open and reply rates.
We structure it and can draft it, but in health-adjacent niches the subject expert should own the claims. We build the page to present their expertise clearly and keep the copy inside what can actually be substantiated.
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