Ad Consultancy Group — Marketing Agency Site
An agency site covering PPC, SEO, social media and web design, structured so each service can rank and convert on its own terms.
About this project
Ad Consultancy Group is a digital marketing agency offering PPC, SEO, social media and web design.
Agency websites face an obvious credibility test: a marketing agency whose own site is poorly structured or invisible in search has a problem it cannot argue its way out of. The build treats the site as a working demonstration rather than a brochure.
Each service gets its own page written for how that buyer actually searches, because a client looking for PPC management and one looking for a website are different people with different urgency. The structure also gives the agency somewhere meaningful to publish, which is the part most agency sites neglect while advising clients to do exactly that.
What people ask about projects like this
Why does an agency site need to be technically strong?
Because prospects check. An agency selling SEO whose own site is slow or unfindable has a credibility problem no proposal fixes. The site is treated as a demonstration of the service rather than a description of it.
Should each marketing service have its own page?
Yes. PPC, SEO, social and web design are separate searches with separate buyers and separate urgency. A combined services page cannot rank properly for any of them and cannot speak convincingly to any single buyer.
What is the most common gap on agency websites?
No published content. Agencies advise clients to publish consistently and then leave their own blog untouched for a year — which is visible, and undermines the advice.
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