Websites for care & childcare
Care websites are almost never read by the person receiving the care. They are read by an adult daughter at midnight, upset, comparing three providers, trying to work out what it costs and whether her mother would be safe. Everything on the site should be built for her — which means the fees are visible, the inspection rating is not hidden, and nothing sounds like marketing.
Who this covers
We build for every business in this sector. If yours isn't named below, it almost certainly still fits — ask us.
The problems we fix first
These are the issues we find on almost every care & childcare website we audit.
Fees deliberately obscured
Weekly rates, what is included, and how funding works. Families searching at midnight will not ring for a price, they will move to the provider that published one.
Inspection ratings buried
CQC or Ofsted rating and the latest report linked openly. Hiding it reads as something to hide, even when the rating is good.
Inaccessible to the people using it
Larger type, tested contrast, full keyboard operation and screen-reader testing. In this sector accessibility is the audience, not a checkbox.
Enquiries handled slowly
Instant acknowledgement, a clear next step and an automatic follow-up, because families are contacting several providers the same evening.
Vacancies nobody applies for
A proper recruitment section with real pay, shift patterns and progression. For most providers this is half the reason the website exists.
Built specifically for care & childcare
Fees and funding
Weekly rates or ranges, what is included, and plain guidance on local authority funding, NHS continuing healthcare and self-funding.
Inspection reports
Current rating displayed and the full report linked, with a short note on what you changed after the last inspection.
A genuine look inside
Real photographs and video of actual rooms and communal spaces, not staged stock. Families are trying to picture someone living there.
A day in the life
Meals, activities, routines, visiting arrangements. The questions families ask on every first call, answered before they call.
Recruitment
Roles with actual pay, shift patterns, training and progression, plus an application that works on a phone in under three minutes.
Accessible by default
WCAG 2.2 AA as the working standard, tested with a screen reader rather than only an automated scanner.
What this build draws on
Custom Website Design
Bespoke, hand-crafted websites designed around your brand — no templates, no lookalikes.
Explore serviceSEO Optimization
Technical SEO, on-page optimisation and content architecture that earn rankings that last.
Explore serviceBusiness Automations
Workflows across GHL, Zapier and Make that answer, follow up, remind and report — automatically.
Explore serviceCare & childcare ask us this
Yes. Families comparing providers at midnight will not phone for a price — they will move on to whoever published one. A weekly range with a clear list of what is included, plus guidance on funding routes, converts far better than "contact us for a personalised quote".
Yes, and for care providers we treat WCAG 2.2 AA as the working baseline rather than an extra. Larger base type, tested contrast, full keyboard operation, proper headings and labels, real alt text, and screen-reader testing before launch. An automated scanner catches perhaps a third of what actually matters.
It is often the highest-value part. Roles with real pay figures and shift patterns, a mobile application that takes under three minutes, and automatic acknowledgement of every applicant. Care recruitment is lost mostly to slow responses and vague adverts, both of which a website fixes.
Fast, and automatically. An enquiry triggers an immediate acknowledgement setting out what happens next, notifies the right person by email and text, and follows up if nobody has responded within an agreed window. Families are contacting three providers the same evening; the first to reply properly usually gets the visit.
Yes. The parallels are strong — an anxious decision-maker, an inspection rating that matters, fees that need explaining, and recruitment that is genuinely hard. The differences are in the detail: funded hours and session structures for nurseries, funding routes and care needs assessments for adult care.
We also build for these
Ready for a website built for care & childcare?
Tell us the areas you serve and the services you offer — we'll map the pages you need and send a fixed quote.
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